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Founder & CEO
The Aesthetic Pathway Institute (API) is your go-to resource for navigating the exciting and lucrative world of aesthetics. Led by Kathy Walton, an expert with over 20 years of experience in the corrective and aesthetic space, API helps aesthetic practices plan for success.
Kathy is a proven executive who drives organizational impact and establishes sales and marketing strategies to significantly increase revenue and profitability. As the CEO and Founder of our private-label medical-grade skincare company, she markets her skincare formulations to dermatologists, plastic surgeons, and medical spas across the country.
Kathy has held roles in marketing, training, sales leadership, and business development consultancy. She blends her passion for consultative patient education with a solution-based approach to help aesthetic practices maximize profitability. Her extensive experience includes working at Galderma for 12 years, where she made substantial contributions in various roles, increasing profitability and creating a division that led to over $500 million in additional revenue.
She launched micro-needling and platelet-rich plasma in the aesthetic space and introduced PRP to top dermatology residency programs, elevating her company to be the leading PRP/micro-needling device company. Kathy held a position as Vice President of Sales for a major laser company, revitalizing a laser previously used solely for hair removal, establishing it as one of the top lasers for medical and aesthetic purposes.
With Kathy's expertise, API offers a range of services including business planning, profitability enhancement, operational excellence, comprehensive training programs, strategic sourcing, policies and procedures, access to medical journals, community support, website development, and branding.
Subscribing to API's online platform gives you access to top-notch training, insightful consulting, and a treasure trove of educational services. Joining API means becoming part of a thriving community of aesthetic practitioners dedicated to shared knowledge and collective growth.
Don't wait to take your aesthetic practice to the next level. Subscribe to API today and leverage Kathy's industry-leading knowledge and resources to ensure your success in the competitive field of aesthetics. Your success is our priority, and we are here to support you every step of the way.
Director of Education & Research, Principal Consultant
Heather Nase, our Director of Research and education and a Principal Consultant with Aesthetic Pathway Institute (API), has a remarkable track record in providing effective business growth strategies for aesthetic practices. Through her adept use of marketing strategies, she helps these practices enhance their revenues and profitability. Heather's approach involves a deep understanding of each practice, identifying opportunities and devising strategic plans to ensure their success.
Heather has experience assisting aesthetic offices in establishing and marketing their own private-label skincare brand. She has extensive experience training, selling, and marketing aesthetic lasers, devices, PRP, and microneedling to aesthetic practitioners. She comprehends the distinct needs of premier dermatologists, plastic surgeons, and medical spas, and tailors solutions to meet their specific requirements.
Heather's proficiency in patient education and solution-based consulting makes her an invaluable ally to aesthetic practices. She is committed to aiding practitioners in enhancing profitability, boosting patient engagement and retention, and propelling the overall success of their operations.
At API, we are confident in our capability to collaborate with you in creating a successful aesthetic practice. Contact us today to discover more about our products and services!
Director of Aesthetic Training / Principal Consultant
Introducing Alexandra, our Director of Business Development and Consulting for Latin America. A seasoned professional with over 20 years in the medical and aesthetic industry, Alexandra's knowledge and expertise are invaluable assets to our clients. A Rutgers University alumnus with a B.S in Biology, she is bilingual, fluent in both English and her native Spanish.
Alexandra has spent her career empowering physicians to thrive in their aesthetic practices through education, training, sales, and marketing. As the Co-President and Co-Founder of C&A Aesthetics Consulting, she offers comprehensive services that steer practices away from common pitfalls and towards success.
Understanding the unique needs of physicians, medical spas, and dermatology practices, Alexandra has broad experience with various medical and aesthetic devices including PRP, micro-needling, and lasers. This experience allows her to provide expert advice and training on both existing and emerging equipment.
Alexandra's diverse background enables her to utilize her network of relationships with device companies, laser brokers, and private sales representatives to help clients make informed, cost-effective decisions when establishing their aesthetic practices.
A trailblazer in the medical-grade skincare industry, Alexandra is committed to helping physicians build successful private-label skincare brands. She understands the importance of robust support and training when starting in this field and uses her expertise to ensure your aesthetic practice vision is realized profitably.
At API, we are confident in our capability to collaborate with you in creating a successful aesthetic practice. Contact us today to discover more about our products and services!
Clinical Director
Melissa Miao, PA-C, is an accomplished and certified Physician Assistant who brings a wealth of experience in medical and cosmetic dermatology to the Aesthetic Pathway Institute. With her extensive background in biology from Seton Hall University and a Master of Science from the UMDNJ/Seton Hall University Physician Assistant program, Melissa offers profound knowledge and understanding of the human body and its intricate workings.
Her clinical expertise spans a wide spectrum of medical procedures, including skin cancer screenings, biopsies, and surgical excisions, as well as the evaluation and treatment of numerous skin conditions such as acne, rosacea, psoriasis, and eczema. This broad base of medical knowledge allows Melissa to provide comprehensive advice and guidance to practitioners dealing with a variety of skin health issues.
In addition to her medical prowess, Melissa has honed her skills in the realm of cosmetic dermatology. Her proficiency in administering cosmetic injectables, such as Botox, Dysport, and Platelet Rich Plasma, along with her experience in microneedling, chemical peels, and laser treatments, makes her an invaluable resource for any practitioner seeking advice in these areas.
Moreover, Melissa's training in assessing symptoms related to aging, menopause, and andropause further solidifies her position as a well-rounded expert in her field. Her versatile expertise ensures that she is well-equipped to guide practitioners through the complexities of both medical and aesthetic dermatology. Melissa Miao's multi-faceted experience and deep-rooted passion for dermatology make her an invaluable asset to the Aesthetic Pathway Institute and any practitioner seeking her counsel.
